Privacy Policy

PRIVACY POLICY STATEMENT

eGG Optical Boutique shall fully comply with its obligations under the requirements of the Personal Data (Privacy) Ordinance (Cap.486) and Personal Data (Privacy) (Amendment) Ordinance 2012 (collectively the “Ordinance”) of the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”). eGG Optical Boutique shall at all times respect the confidentiality of and endeavour to keep safe any and all Personal Data collected and/or stored and/or transmitted and/or used for or on behalf of eGG Optical Boutique.

In this Privacy Policy Statement, the meaning of the term “Personal Data” is as defined in the Ordinance.

General Statement of Policies and Practices on Personal Data

Collection of Personal Data

  1. For the purpose of carrying on eGG Optical Boutique’s business, you may be requested to provide your Personal Data when you register as a member, when you purchase a product or use our services, when you conduct gift redemption requests (if any), when you submit any comments or feedback to us, when we ask you to verify your identity or if your image is captured by surveillance cameras at certain eGG Optical Boutique stores, (where surveillance notices are clearly posted at the store front).
  2. Depending on which services you choose to use we will ask you to provide your Personal Data, including, name, contact number, billing address, physical mailing address, email address, gender, date of birth and age.
  3. Children and minors (persons under the age of 18) are asked not to use eggoptical.com and eggtart-eggoptical.com unsupervised. If you are under the age of 18, please use eggoptical.com and eggtart-eggoptical.com in conjunction with and under the supervision of your parent(s) or legal guardian(s).
  4. We will collect Personal Data on a lawful, open and fair basis.

Purpose for Collection of Personal Data

eGG Optical Boutique will collect and may use your Personal Data for the following purposes :

  1. the provision of eGG Optical Boutique’s products and/or services to you at our stores and on any of our websites, including eggoptical.com and eggtart-eggoptical.com;
  2. carrying out your instructions or responding to your enquiry;
  3. forming part of eGG Optical Boutique’s customer data base necessary for the operations carried on by us;
  4. transferring or sharing your Personal Data with other eGG Optical Boutique stores operated by our affiliates in other countries and territories for the purposes of carrying out (a), (b) and (c) above in this section;
  5. general security reasons;
  6. any purposes related to and/or for the furtherance of (a) to (e) above; and
  7. direct marketing purposes related to our stores in Hong Kong.

Without your consent, we shall not use your Personal Data for purposes other than those specified above.

Accuracy

eGG Optical Boutique will take all practicable steps to ensure that Personal Data collected is accurate.  Please endeavour to provide eGG Optical Boutique with accurate Personal Data upon subscription of eGG Optical Boutique’s services and where there are any changes to your Personal Data, please inform us as soon as possible.

Personal Data Sharing, Transfer and Disclosure

All Personal Data held by eGG Optical Boutique will be kept confidential but eGG Optical Boutique may, where sharing, transfer or disclosure is necessary to satisfy the purpose, or a directly related purpose, for which the data was collected provide such information to the following parties:

  1. Any person or company who is acting on behalf of eGG Optical Boutique as agent in respect of the purpose or a directly related purpose for which the data was provided.
  2. Any person or company that is eGG Optical Boutique’s business partner, and/or whom eGG Optical Boutique has entered into a contractual relationship with.
  3. Personal Data may also be disclosed to any person or persons pursuant to any statute or as required by any court of law in Hong Kong, provided such person or persons are able to prove the required right/authority to access such information.
  4. We may transfer or share your Personal Data to/with other eGG Optical Boutique stores operated by our affiliates.
  5. We will not sell your Personal Data to any person or company.
  6. We will not share, transfer or disclose your Personal Data for direct marketing purposes to/with any person or company, including eGG Optical Boutique’s affiliates.

Access and Correction

You may check whether we hold any of your Personal Data and, if so, may request

  1. access (i) by sending an e-mail tothe Customer Services Officer at [email protected]; or (ii) by mailing us at 27th Floor, Stelux House, 698 Prince Edward Road East, San Po Kong, Kowloon, Hong Kong (Attention: Customer Services Officer ).
  2. corrections (i) by sending an e-mail to the Customer Services Officer at [email protected]; or (ii) by completing the “Update Information Form” which can be obtained at any eGG Optical Boutique stores.

We will take reasonable steps to verify your identity before granting access or permitting corrections to your Personal Data.  We will endeavour to respond within 40 days of your request in compliance with the Ordinance.  We will charge a reasonable fee to cover our administrative costs when you request access to your Personal Data.  We will comply with your request after the imposed fee is paid.  We will not charge a fee for corrections to your Personal Data.  Should we refuse your request for access or correction, reason(s) will be given.  You may object to our reason(s) for our refusal to grant you access or correction.

Security

We strive to ensure that your Personal Data will be protected against unauthorised or accidental access, processing, erasure or other use.  We maintain this commitment to data security by implementing appropriate physical, electronic and managerial measures to safeguard and secure your Personal Data.

Retention of Personal Data

Your Personal Data will only be retained for as long as is necessary to fulfill the original or directly related purpose for which it was collected, unless this is contrary to any applicable laws.

Amendment to this Statement

We may amend this Statement from time to time.  If we make any amendments in the way we use your Personal Data, we will obtain your prior written consent through email.

Statement of Policies and Practices on Direct Marketing

eGG Optical Boutique intends to use your name, email and telephone number for direct marketing purposes as described below:-

  1. Promotions relating to technology, eyewear and eyecare products sold at our stores in Hong Kong;
  2. Promotions relating to technology, eyewear and eyecare services provided at our stores in Hong Kong;
  3. Marketing activities relating to technology, eyewear and eyecare products sold at our stores in Hong Kong;
  4. Marketing activities relating to technology, eyewear and eyecare services provided at our stores in Hong Kong.

You shall not receive direct marketing materials if you do not consent to eGG Optical Boutique’s use of your Personal Data for direct marketing purposes as described above.

In future, if you do not wish to continue receiving our newsletters, marketing and promotional materials for direct marketing purposes, please either send an email to the Customer Services Officer at [email protected] or call our hotline at (852) 3102 3003 to notify us accordingly.  We may record your conversation with us for good record keeping purposes. Our customer data base will be updated accordingly at no charge to you.

THIS IS IMPORTANT.  Please note that whether you choose to consent or withhold your consent for direct marketing purposes described above, unless you indicate otherwise, your Personal Data will still be used by us for the purposes described below:-

  1. the provision of eGG Optical Boutique’s products and/or services to you at our stores and on any of our websites, including eggoptical.com and eggtart-eggoptical.com;
  2. carrying out your instructions or responding to your enquiry;
  3. forming part of customer data base necessary for the operations carried on by us;
  4. transferring or sharing your Personal Data with other eGG Optical Boutique stores operated by our affiliates in other countries and territories for the purposes of carrying out (a), (b) and (c) above in this section;
  5. general security reasons; and
  6. any purposes related to and/or for the furtherance of (a) to (e) above.

If there are any inconsistencies between the English version and the Chinese version of this Privacy Policy Statement, the English version shall prevail.